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ZuriBet Kenya Limited

Responsible Gambling Policy

How we minimise gambling-related harm, protect vulnerable people and comply with the laws of Kenya.

Contents

  • 1. Corporate Identity and Policy Objectives
  • 2. Statutory and Constitutional Compliance Framework
  • 3. Compliance with the Gambling Control Act, No. 14 of 2025 and Gambling Control Regulations, 2026
  • 4. Advertising Measures
  • 5. Data Protection and Privacy
  • 6. Consumer Protection Act
  • 7. Player Protection Safeguards
  • 8. Financial Controls and Limits
  • 9. Dispute Resolution and Statutory Intervention

1. Corporate Identity and Policy Objectives

ZuriBet Kenya Limited [hereinafter referred to as the "Company"] is committed to maintaining a safe, transparent, and fair gaming environment across all its betting platforms and physical operations. This Policy sets out operational rules and compliance procedures designed to minimize gambling-related harm, protect vulnerable members of society, and uphold statutory compliance under the laws of Kenya.

2. Statutory and Constitutional Compliance Framework

a) The Constitution of Kenya, 2010

In line with the Right to Privacy under Article 31, ZuriBet Kenya Limited guarantees that every customer has the right not to have their personal information or communication revealed, except strictly where permitted by law or required for regulatory monitoring.

b)In compliance with Article 43 on Economic and Social Rights, the Company’s operations shall adhere to standards that promote economic fairness and safeguard social health by mitigating gambling addiction.

c)In adherence with Article 46 on Consumer Rights, consumers are entitled to protection of their economic interests, provision of full, accurate, and understandable information, and protection from misleading or unfair commercial practices.

3. Compliance with the Gambling Control Act, No. 14 of 2025 and Gambling Control Regulations, 2026

3.1The Company’s operations are subject to direct supervision, licensing, and monitoring by the Gambling Regulatory Authority [GRA].

3.2Protection and privacy of Minors and vulnerable persons. No person under the age of eighteen [18] years shall be permitted to open an account, place a wager, enter a physical gambling premises, or participate in any gambling activity. Customers must confirm that they are at least eighteen [18] years old when opening an account, and ZuriBet Kenya Limited strictly enforces mandatory Know Your Customer [KYC] identity and age verification checks before a customer’s first withdrawal.

3.3Compliance with Transaction Thresholds: Pursuant to statutory requirements, the minimum stake for any online gambling activity is set at Kenya Shillings Five (KES 5 / Ksh 5) per competition or wager.

3.4Payout Timelines: Monetary winnings shall be paid to verified players within two (2) days of determination, and non-monetary winnings delivered within seven [7] days.

4. Advertising Measures

4.1Gambling advertisements shall not be broadcast on television or radio between 06:00 hours and 22:00 hours, except during live sporting events.

4.2At least twenty percent [20%] of every advertisement broadcast or publication must be dedicated to public warning and responsible gambling messages.

4.3Advertisements shall not feature celebrities, influencers, public figures, or former winners, nor portray gambling as a strategy for financial success or poverty alleviation.

5. Data Protection and Privacy

5.1Principles of Processing: Personal data of players shall be processed lawfully, fairly, and transparently, collected for specified, explicit, and legitimate purposes, and kept accurate and updated.

5.2Rights of Data Subjects: Customers maintain the right to access, rectify, request erasure, or object to the processing of their personal data.

5.3Data Security and Localization: Personal data, transaction logs, and platform server databases shall be held in accordance with security safeguards and localized data infrastructure rules set by the Office of the Data Protection Commissioner [ODPC] and the GRA.

6. Consumer Protection Act

6.1Unfair Practices: ZuriBet Kenya Limited shall not make false, misleading, or deceptive representations regarding winning probabilities, game mechanics, odds, or promotional terms.

6.2Contractual Terms: Terms and conditions governing wagers, bonuses, and operational platform rules must be set out in clear, legible, and non-ambiguous language prior to player agreement.

6.3Adherence with the terms of the Proceeds of Crime and Anti-Money Laundering Act and the Combating of Terrorism Financing [Amendment] Act.

6.4Customer Due Diligence [CDD]: The Company enforces full identification verification for all account holders prior to processing their first withdrawal.

6.5Reporting Obligations: The Company carries out continuous automated monitoring of customer accounts and financial transactions. Any suspicious transactions or high-value activities exceeding statutory limits are reported immediately to the Financial Reporting Centre [FRC].

6.6Prohibition of Cash Transfers and Credit: All financial transactions must occur through authorized banks or registered mobile payment systems in Kenya. ZuriBet Kenya Limited strictly prohibits the extension of credit, loans, or cash advances to patrons for gambling purposes.

7. Player Protection Safeguards

7.1 Self-Exclusion Mechanism

a)Players may apply for voluntary self-exclusion for a minimum period of six [6] months or permanently through online portal controls or written notice.

b)During self-exclusion, the Company shall block betting, prevent deposit facilities, allow the individual to log in only to view their account and withdraw any remaining funds, and immediately remove the individual's profile from all promotional and direct marketing distribution systems.

7.2Third-Party Exclusion: Immediate family members or legal guardians may lodge a formal application for the third-party exclusion of an individual exhibiting severe gambling addiction or distress. Applications will be evaluated in compliance with statutory provisions and administrative fair process.

8. Financial Controls and Limits

a)Players are provided with integrated self-management tools to set daily, weekly, or monthly deposit limits from their account at any time, together with cooling-off periods, self-exclusion and session reminders.

b)Player funds are maintained in dedicated, segregated client bank accounts completely separate from the operational capital of ZuriBet Kenya Limited.

9. Dispute Resolution and Statutory Intervention

a)Any consumer dispute, complaint regarding payout, or operational grievance shall be submitted first to ZuriBet Kenya Limited’s internal compliance desk, with a first response within five [5] working days and a determination within fourteen [14] days.

b)If dissatisfied with the decision, the complainant may appeal the matter to the Gambling Appeals Tribunal established under the Gambling Control Act, 2025.

c)Appeals from decisions of the Gambling Appeals Tribunal lie to the High Court of Kenya within fourteen [14] days from the date of the decision.

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Only persons aged 18 years and over may open an account or place bets.

Gambling can be addictive and may have adverse effects if not taken in moderation. Please play responsibly.

  • Terms and Conditions
  • Data Protection & Privacy Policy
  • Cookies Policy
  • Responsible Gambling Policy
  • Self-Exclusion

Licence

ZuriBet is licensed and regulated by GRA, licence no. BK 0001032.

Operated by ZuriBet Kenya Limited.

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